Despite these challenges and trends, Los Angeles-based Cerebrum Sensor Technologies has doubled its efforts with the development of smart tire technologies. “When we launched Cerebrum last year  we knew this was the first product on the market to offer real-time tread depth monitoring; so we had to set the bar high. Keith Ferry, CEO of Cerebrum. He added: âThis year, we are delighted to add the radial tire load measurement function to our innovative smart tire solution. With the ability to monitor tread depth and tire load, we are taking the industry away from reactionary tire maintenance for proactive and preventative service. ”
Innovation is nothing new for the Cerebrum team, whose founders pioneered the introduction of aftermarket tire lettering in 2007 through their company Tire Stickers. Cerebrum caused a stir at SEMA 2019 and CES 2020 with the launch of their product: the market’s first real-time, tire-mounted tread depth sensor. At this year’s SEMA show, Cerebrum unveiled the latest complementary feature to its sensors, measuring the radial load of tires in real time. This revolutionary technology has been recognized by industry leaders, earning Cerebrum the coveted New Product Award. âSince the launch of Cerebrum, we have generated considerable interest in our technology despite the challenges of 2020. We have had the privilege of working closely with a wide range of consumers and businesses, including tire OEMs and automobiles, to further refine our tread depth. algorithm as well as to introduce tire load monitoring, âFerry said.
Cerebrum has demonstrated its tread depth monitoring solution on more than 500 tires in the past 18 months since its launch. Technology has proven consistent accuracy of less than a millimeter on many types of tires and vehicles. The company initially focused on vans and light trucks, providing a convenient solution to consumers through the Cerebrum app. âDespite advances in TPMS, the majority of people still don’t understand tire warnings and pressure is not the only factor. We wanted to give consumers information to improve their safety, efficiency and performance on the road, âFerry added.
With the launch of Cerebrum’s tire load monitoring function, the company aims to expand into fleets where tire wear and efficiency are major cost drivers. The tire load monitoring functionality is currently under pilot testing which is expected to be completed by the second quarter of 2021. The functionality will be available to existing customers via a software update without hardware changes, although Cerebrum launches additional products for specialized applications. Brain scans are available via the cloud from a receiver (such as a smartphone), allowing remote monitoring of an entire fleet from any location.
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SOURCE Cerebrum Sensor Technologies, Inc