It is not surprising that companies have had to adapt to current challenges in 2020. The coronavirus pandemic (COVID-19) has had an impact on revenues, supply chains, employee health, and more. like never before. In particular, most companies large and small have ended research and development initiatives with the sole focus of the year being survival.
Despite these challenges and trends, Los Angeles-based Cerebrum Sensor Technologies has doubled its efforts with the development of smart tire technologies. “When we launched Cerebrum last year  we knew this was the first product on the market to offer real-time tread depth monitoring; so we had to set the bar high. said Keith Ferry, CEO of Cerebrum. He added: âThis year, we are delighted to add the radial tire load measurement function to our innovative smart tire solution. With the ability to monitor tread depth and tire load in real time, we enable the industry to move from reactionary troubleshooting tire problems to proactive and preventative maintenance.
Innovation is nothing new for the Cerebrum team, whose founders also pioneered the introduction of aftermarket tire lettering in 2007 through their company Tire Stickers. Cerebrum caused a stir at SEMA 2019 and CES 2020 with the launch of their product: the first real-time tire-mounted tread depth monitoring sensor available on the market. At this year’s fully digital SEMA show, Cerebrum unveiled the latest complementary feature to its sensors, which can measure tire radial load in real time. This revolutionary technology was recognized by industry leaders, earning Cerebrum a coveted New Product Award at the event. âSince the launch of Cerebrum, we have generated considerable interest in our technology despite the challenges of 2020. We have had the privilege of working closely with a wide range of consumers and businesses, including tire OEMs and vehicles throughout the year to further refine our tread depth algorithm as well as introduce tire load monitoring, âFerry said.
Cerebrum has demonstrated its tread depth monitoring solution on more than 500 tires in the past 18 months since its launch. The technology has been shown to have consistent accuracy of less than a millimeter on several types of tires and vehicles. The company initially focused on vans and light trucks, offering an accessible solution to consumers through the Cerebrum mobile app. âDespite the advancements in TPMS over the years, the majority of people still don’t recognize or understand a tire problem and pressure isn’t the only factor. We wanted to give consumers the information they lacked in order to improve their safety, efficiency and performance on the road, âFerry added.
With the launch of Cerebrum’s radial tire load monitoring function, the company aims to expand its audience to fleets where tire wear and efficiency are major cost factors. The tire load monitoring feature is currently under pilot testing, which is expected to be completed by Q2 2021. The feature will be available to existing customers via a software update without any hardware changes, though. that the company is launching additional receivers and sensors for specialized applications. Brain scans are available via the cloud from a vehicle-equipped receiver (such as a smartphone), allowing remote monitoring of an entire fleet from any location. âWith clear information on smart tires, drivers, fleet managers and autonomous vehicles can make more informed decisions to improve performance, efficiency and safety; we believe the technology behind Cerebrum will allow that, âFerry said.
For more information on Cerebrum’s tire-mounted sensors or proprietary algorithms, contact [email protected] or call 424-272-5262.